HBO shows available at iTunes
Posted on May 14, 2008
Filed Under Internet |
Tough-guy Tony Soprano and the frisky females from “Sex and the City” are now available for viewing for non-HBO subscribers through download purchases on Apple’s online iTunes store, the companies announced today.
The agreement, which includes different prices for TV shows, marks a shift for the Cupertino company, which has resisted pressure from the entertainment industry to change its pricing model.
HBO episodes from “Sex and the City,” “The Wire” and “Flight of the Conchords” will cost $1.99 per episode, the iTunes standard price for individual TV shows. But other shows - “The Sopranos,” “Deadwood” and “Rome” - will command premium prices of $2.99 per episode.
The pricing shift represents the reality that not all content is equal, said Rob Enderle, founder and principal analyst at the Enderle Group, a technology consulting firm.
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