Google acquires DoubleClick
Posted on March 11, 2008
Filed Under Business |
Google has announced that the acquisition of DoubleClick, a company which offers online and ad-management technology for advertisers, Web publishers and advertising agencies.
Eric Schmidt, Google’s Chairman and Chief Executive Officer, said: “We are delighted that the acquisition of DoubleClick is closed. With DoubleClick, Google now has one of the main viewing platform that will allow us to quickly put on the market Progress in technology and infrastructure is clear that improving the efficiency, performance and measurability of digital media for publishers, advertising agencies and agencies, to improve the relevance of advertising to users . “
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